Local vs. National SEO Explained
Local SEO helps you show up for searches like “accountant in Leeds,” while national SEO targets broader phrases like “best accounting software.” One focuses on your community and the other reaches across the country you are in.
Which One Should You Focus On?
If you serve customers face-to-face — like a café, plumber, or salon — local SEO could initially be your best friend. If you sell products or services nationwide (like an online store or consulting business), national SEO makes more sense.
Key Differences
- Keywords: “Near me” vs. broad, industry terms
- Competition: Easier locally, more competitive nationally
- Results: Local SEO often delivers faster, more tangible and visible wins
Blending Both Strategies
Many businesses benefit from a valuable mix. For example, a web designer might attract local clients and offer remote work nationally.
Choosing the Right Path
The best SEO strategy depends on your audience.
Need help deciding? Why not get in touch with us today by clicking the contact button and see how SEO could change the face of your business.
