What Are Keywords?
Keywords are the words people type into Google when looking for products or services like yours.
How to Find the Right Ones
Start with what your customers might say or type — not technical jargon. Use tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic to discover what people search for.
Types of Keywords
- Short-tail: Broad (e.g., “plumber”) — high competition.
- Long-tail: Specific (e.g., “emergency plumber in Austin”) — lower competition, higher conversions.
Local Keyword Tips
Add your city or area to target nearby customers. Example: “SEO services in Manchester” instead of just “SEO services.”
Keyword Placement
Use your main keyword in:
- Page title
- Meta description
- Headings (H1/H2/H3/H4 etc)
- First paragraph
- URL
Start Ranking Smarter
Choosing keywords is the first step toward online visibility and a vitally important one.
Want help finding the perfect key words for your business? Let’s uncover your best SEO opportunities together. Get in touch today by clicking contact and let’s work together to get your business known online.
